Private school perceptions – looking forward

Written by Alex Caish

In 2007, ISC commissioned Morrison Media Consultants to analyse mainstream media coverage of private schools in the UK over the 10 years from 1997 to 2006. The aim was to find out how a private school is perceived by, and represented in, the media.

The findings showed that private schools benefit from a generally supportive press. A number of titles have become either more supportive of, or less opposed to, private schools in the course of the 10 years under scrutiny.

ISC will be reviewing the research on private school media perceptions over the coming year, and delegates at the annual conference in 2010 will be the first to hear the findings.

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This entry was posted on Tuesday, June 30th, 2009 at 2:17 pm by Alex Caish and is filed under News, Private Schools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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