The Independent Schools Council is a politically independent, not-for-profit organisation representing 1,270 independent schools educating more than 500,000 children. It exists to promote choice, diversity and excellence in education, developing talent at all levels of ability and from all backgrounds.
In 2007, ISC commissioned Morrison Media Consultants to analyse mainstream media coverage of private schools in the UK over the 10 years from 1997 to 2006. The aim was to find out how a private school is perceived by, and represented in, the media.
The findings showed that private schools benefit from a generally supportive press. A number of titles have become either more supportive of, or less opposed to, private schools in the course of the 10 years under scrutiny.
ISC will be reviewing the research on private school media perceptions over the coming year, and delegates at the annual conference in 2010 will be the first to hear the findings.
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